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"What mighty contests rise from trivial things"

This is an excellent content. Have you got an additional blog post on the subject of recent Diet Solutions Program?

Dear Professor Woit, greetings from Paris, France !

Johnson actually mentions McDonald's "I'm lovin' it" twice in the second half of the book. He first states that the use of short, familiar words makes the slogan easy to remember (124). He then compares the difference between "I love it" and "I'm lovin' it" in terms of effectiveness, stating that the -ing ending "turns the emotion verb love into something more like an action verb", eliciting you to think of the specific situation of eating McDonald's (181). While he doesn't specifically talk about the use of "lovin'" vs "loving", I'd imagine it's due to the more friendly and colloquial sound, as Katherine and Christie stated.