Thank you for your blog article. Much obliged.

Oops, I meant to post that comment as "Emily" (I recently posted on another Collegian forum as "Cecilia," since I use my first and middle names interchangeably on here). Anyway, just thought I'd clarify.

Excellent post, keep up the good work.

The Pepsi Refresh campaign acted as a pioneer in proving that a company can be extremely successful, and maintain brand loyalty by doing "good" in the community. It is "refreshing" to see such a powerful company as Pepsi make an effort to connect people in this new digital age. In my opinion, this campaign is much more successful and influences me to buy Pepsi than the traditional tactics such as sex appeal, music and other peripheral cues, used in other brands.